It depends on several factors and depends on the type of business. First you must identify what makes your business different or special. If you have something that sets you apart from the competition then you must work very carefully on that. For example if you have a café that sets it apart from others. Is it cool because of the decor or the music? Are you in a popular or desirable? Do you serve food and drinks?.
Once you have identified the key selling points, you can start with a strong marketing campaign, so it put too much effort in creating networks and contacts. Also be sure to include special offers. For example, offer a percentage discount or a free drink for the purchase, and so on. Another idea is to conduct a contest to give away a new product. Other marketing initiatives is to make such publications, publishers located in the area, television, radio and influential bloggs.
Once you have your business customers take special care in customer relations and quality of your product or service, this will depend to return or to sometimes forget their final product.
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